Photo by Jurica Koletić on Unsplash

 

There is no, singular defining trait of an entrepreneur. There is no mold. If there was a mold it would be challenged and broken with every new creator. I’ve had a lot of fun exploring personas behind the entrepreneur and I would like to introduce two in particular that you may relate to. Two personas with very different approaches to life who are both equally successful in the world of business.

THE SERIAL EXITER:

Perhaps known more endearingly as the idea-generator; someone who looks at a product and their initial response is, “I can make that better.” This person is also action-oriented. They form an idea, secure funding, build a team and their eventual success paves the way for an exit.

TRAITS OF THE SERIAL EXITER:

innovative, action-oriented, decisive

MOTIVATIONS OF THE SERIAL EXITER:

portfolio, network, progress

NOTABLE SERIAL EXITERS:

Richard Branson, Mark Cuban, Elon Musk

 

THE PASSION-PRENEUR

Inspired by desire and excited to get their hands dirty; their parents probably told them once or twice they need to get a “real job.” Eventually they do get a job to pay the bills, while maintaining their passion as a side-gig or they build a business out of their passion.

TRAITS OF THE PASSION-PRENEUR:

creative, dedicated, have hustle

MOTIVATIONS OF THE PASSION-PRENEUR:

talent, accomplishment, identifying gaps in an industry

NOTABLE PASSION-PRENEURS:

Wendy Kopp, Yvon Chouinard, Brandon Stanton