The debate remains for the official label of this generation. Should it be coined as “the giving generation” or “generation me?” As the discussion continues, observation confirms the notion that millennials are so deeply subscribed to themselves. They sign on for stylist subscriptions, boxes full of makeup products, subscriptions for faster shipping and binge watching. Granted a valuable factor is convenience, one may argue, if it’s not a necessity, what’s the point? Is there a subscription out there that caters to the “me-culture” while also making a difference?
Enter Causebox: in the category of discovery box subscriptions, it is a box that offers seasonal shipments to your door with dozens of products adding up to a $300 + value and only costs the subscriber $50 per quarter. Each item in the box supports the artisans that had a hand in making the product or supports a company whose mission is firstly social impact.
The journey started with Matt Richardson and his friend Brett McCollum; college buddies constantly looking for the next business endeavor. They founded Gramr Gratitude Co. as a movement in positivity by crafting unique thank you cards that encouraged more handwritten notes.
During that time, Gramr was included in a subscription box. There, Matt and Brett realized how little recognition participating companies received through discovery boxes. Subscribers received new products, but didn’t take action in following or supporting the product outside of their box subscription.
After being in the social impact space for over four years, the Causebox team realized the key to it all is storytelling. Consumers want to know the impact they’re making. “For example, there’s an artisan co-op that we’ve been able to see go from about 3 women to 67 – just with a year of Causebox projects,” Matt said. The Causebox blog presents the stories of their artisans and highlights each avenue of impact for their subscribers to follow and see the difference they are making.
Having only worked for one person in his life – at a restaurant bussing tables while building his window washing business – Matt is not afraid to explore, risk and pivot in his endeavors. The future of Causebox is bright, but also not set on a single trajectory. As a certified B Corp, Causebox has successfully achieved the double bottom line. They are able to source more products, improve the quality of life for their artisans and continue to tell their stories.
“We have a lot of thoughts about what we can do as we develop a platform for social good,” Matt said. “We don’t aspire to be a billion-dollar company, so there may be a point we cap our membership to refocus our attention on developing content.” Whatever the future holds, it’s safe to say, Causebox will continue raising the bar.